Mayor Thomas P. Koch has appointed Dagny Ashley as the City of Quincy’s new Director of Tourism. Ms. Ashley worked as the Director of Tourism & Marketing for the City of New Bedford for the past 7 years, where she implemented a new tourism department. In that time, the city has seen an increase in tourism and awareness of the city’s tourism assets locally, nationally and internationally.
Her career in tourism & marketing started as the Group Tour Manager for the Southeastern Massachusetts Convention & Visitors Bureau for 14 years, promoting tourism marketing for all 20 Bristol County communities, including the four Gateway cities of New Bedford, Fall River, Taunton and Attleboro. She then worked as the Group Tour Manager & Conference Manager for the Massachusetts Office of Travel & Tourism in Boston for 6 years. The position entailed working with tourism stakeholders in the Commonwealth, promoting Massachusetts destinations, making connections with national hospitality businesses and meeting with regional tourism leaders throughout the Northeast and Canada.
“Dagney’s wealth of knowledge and experience in tourism and marketing will benefit our City of Presidents greatly”, offered Mayor Thomas P. Koch. “In her role as the City of Quincy's Director of Tourism, she will be responsible for Quincy’s marketing plan, advertising and branding the city as a tourist destination locally, regionally, nationally and internationally, increasing visitation, local taxes and stimulating economic development.”
The department also serves as a tourism liaison between various related public and private organizations and institutions such as hotels, retail, dining, attractions, arts & culture.
Dagny also serves on various regional and state boards and commissions. Currently, she is one of seven Commissioners appointed by the Governor on the Schooner Ernestina Commission, representing the seat for the Massachusetts Office of Travel & Tourism. The Schooner Ernestina is the official state vessel of Massachusetts